Behind the House: The World of Hallberd Lifestyle

November 2, 2026

Model in a maroon Hallberd oversized plain t-shirt beside an olive tree at golden hour

If you have spent any time on Hallberd's pages, you will have noticed the house: clay-pink walls, a courtyard with an olive tree, linen drying in the sun, a veranda that opens to the light. People ask us where it is. The honest answer is that it is less a place than an idea. It is the world the Hallberd lifestyle is built around, and this is a short note on what lives behind it.

Sunlit courtyard with white linen drying on a line under an olive tree

What the Hallberd lifestyle is

Hallberd Lifestyle is a lifestyle brand from India, founded by Naman Lunawat in Ratlam, Madhya Pradesh, in 2025. We work across three things: clothing, experiences and media. The clothing comes first, starting with a small set of heavyweight cotton basics. What ties the three together is a way of living that is considered, unhurried, Indian at its root and global in reach.

The house in our photographs is how we picture that way of living. Not a showroom, not a set to be admired from behind a rope, but a home that is used every day.

Why a house, and why a courtyard

Anyone who grew up in or around an older Indian home knows the courtyard was never just open space. Writing in The Better India, Srimoyee Chowdhury describes it as "the heart of the home", where families gathered "for meals, music, storytelling or afternoon naps", where pickles dried in the sun and elders rested.

It was also clever. Rooms on all four sides opened onto the courtyard, creating constant cross-ventilation without fans or machines, while thick walls, high ceilings and lime plaster kept interiors cool. A 2022 study of havelis in Bikaner by Verma, Kamal and Brar in the ISVS e-journal notes that familiar elements such as "verandahs, balconies, courtyards, air shafts, thick walls, high ceilings" were created "to use the sun for warmth and light and to create shade and breeze for cooling". The researchers found the haveli they measured responded to the climate better than the contemporary house they compared it with, in both summer and winter.

These homes were not built to impress. They were built to be lived in, well, for a very long time. That is the feeling we want in what we make.

Sunlit veranda of a clay-pink house with a linen curtain, a lounge chair and a view to the sea

Three ideas we carry from the house

Use what you have. The best rooms in a house are the ones that get used: the veranda chair with the worn arm, the courtyard step everyone sits on. We would rather you wear one tee often than own ten you never reach for.
Let the climate decide. Old houses were designed around heat, light and breeze. We think clothes should be too, which is why our basics are cotton and why we list the fabric weight on every product, so you can choose for your own city and season.
Slow down the morning. The house is at its best early, with light coming through the shutters and nowhere to rush to. Our gatherings and stories are built around that unhurried pace.

Made to be worn for years

There is a reason we keep returning to the idea of things that last. In a 2022 report covered by Circular Online, the UK charity WRAP found that the average adult kept upwards of 118 items of clothing, yet around a quarter of them had not been worn for at least a year. Of roughly twelve t-shirts each, three were neglected.

We cannot fix a wardrobe for you, but we can make fewer, better pieces that earn their place. The Classic Crew t-shirt in 240 GSM cotton with a little stretch, the relaxed oversized plain t-shirt in 100% cotton, and a fitted cotton crop top are meant to be the tees you reach for first. If you are curious why fabric weight matters, our note on 180 vs 240 GSM explains it simply.

Model in a black Hallberd Classic Crew t-shirt standing by an open window with a sea view

What comes next

The house will keep appearing: in our photographs, in our gatherings and in the stories we tell about people and places worth knowing. Everything is made in India and ships free across India, and you can read more about who we are on our About page.

It's a way of life.